Defining a Hotel Review Management Response Strategy

Feedback in the form of guest reviews is now at the heart of any hospitality business, so reading and responding to reviews is a key task for staff. To avoid this becoming a burden, it is essential to create and set a realistic management response strategy to help your team focus on what is important.

In this guide you will learn how to:

• Define a management response strategy that fits your business
• Set realistic management response goals
• Decide who will be responding – hotel or corporate staff?
• Plus – an expert point of view from Barceló Hotel Group