SEMANTIC ANALYSIS
Gain a deeper understanding of written guest feedback with our text analytics tool. Find out what is driving your ratings and what you can do to improve guest satisfaction at your property.
HOW IT WORKS…
Thousands of online reviews and survey responses are processed and categorized to give a qualitative view of guest feedback. This complements and deepens what can be understood from the quantitative indexes, scores, and ratings.
Turn guest feedback into action
Quickly identify areas that are most affecting your guest experience to support business decisions, understand competitors, and focus staff on priorities.
Identify the right priorities, right now
Gain clear insight into what is most impacting your online reputation with the Impact Analysis functionality. Set clear priorities and drive action where it matters most.
Gain advantage over the competition
Identify revenue opportunities by benchmarking against your competitors to see what they do better and why, according to their guest reviews.
- How it Works
- Efficient Action
- Top Level View
- Track Results
- Individual Dashboards
- Advanced Filters
- Mentions
- Leverage Brand Competition
How it Works
Hundreds of thousands of new reviews are analyzed daily and organized into 26 standard categories from a dictionary of 490+ hospitality related concepts. This allows you to gain detailed insight and identify strengths and weaknesses, as well as compare your results to those of your direct competitors.
Efficient Action
Quickly identify areas that are most impacting guest experience. Our tool provides the data to support strategic business decisions (such as CapEx allocation), understand what your competitors are doing better than you, and enables your staff to focus on the operational and service changes that will make the most difference.
Top Level View
Our dashboard provides a top-level summary of what your guests are talking about. See a clear breakdown of which areas are most impacting guest satisfaction, monitor the evolution of your strengths and weaknesses over time, and view a summary of competitor’s results.
Track Results
Take a quick, visual temperature check of your semantic results for any timeframe. See the full dataset across all the key segments and categories in one expandable widget and view segmented guest feedback data (source, language etc.) by using our advanced filter functionality.
* up to three years of historical data.
Individual Dashboards
Empower your department heads to understand where they can improve by viewing detailed overviews of the categories that are specific to their jobs. You can filter results and save them in views to be scheduled, ensuring that the relevant data goes to the right person.
Advanced Filters
Advanced filters allow you to view results by key segments like review source, trip type, or traveler type. This affords deeper insight into the drivers behind your results. Filters can be saved in a View from which you can create tailor end specific reports and alerts to review or share with other users or departments.
Mentions
View a full list of all the reviews and responses where a specific concept has been mentioned. You can expand each mention to view extra information about the mention (source, rating, and date). Link back to the review or survey it appeared in with one click, so you can read the entire piece of feedback and respond if needed.
Leverage Brand Competition
Gain visibility into what guests say about your direct competitors online so you can identify revenue opportunities. The Competitive Sentiment Quality Index™ (CSQI) gives you an insight into how you rank against your competitors and understand what they do better than you and why.
