Destination Analytics

Develop effective travel & tourism strategies for your destination

Use online review analytics to benchmark your destination’s strengths and weaknesses in satisfying travelers’ expectations and identify areas for improvement.

Destination Analytics

Grow your destination’s market share of regional and global tourism

Leverage Guest Intelligence to better understand and benchmark visitor satisfaction, empowering change and growth in your destination.

  • Measure & improve overall visitor experience

    Measure & improve overall visitor experience

    We provide deep insight into what hotel, restaurant and attraction visitors like and dislike to help operators prioritize operational and service improvements.

  • Optimize destination marketing campaigns

    Optimize destination marketing campaigns

    Use review analytics to identify areas of competitive differentiation and leverage strengths in communication and marketing activities.

  • Drive tourism & economic development

    Drive tourism & economic development

    By strengthening a destination’s overall reputation, you can build traveler confidence and attract more visitors on a city, regional or country level.

Key features

  • Global Review IndexTM

    Benchmark your destination’s online reputation score using ReviewPro’s GRITM, based on review data collected from 175 online travel agencies (OTAs) and review sites.

  • Sentiment analysis

    Identify positive and negative mentions related to visitors’ experiences across more than 26 hospitality-specific categories and implement operational/service improvements.

  • Competitive intelligence

    Gain unprecedented insight into the performance of key competitor destinations and benchmark results by GRITM ranking, review source and language on a country, regional or city level.

  • Management response

    See at a glance the evolution of the response strategy in your destination including response ratio and response time.

  • Data portability

    Manipulate and share data with ease with our flexible system, which allows you to export key data points into Excel or integrate them directly into your existing systems via our easy to use API.

  • Reporting & results

    Grasp key findings from detailed analytics with ease thanks to the effective use of dashboards, graphics and automated reporting.

Damien Hanger Star Ratings Australia

“ReviewPro has opened the door for thousands of SME accommodation businesses in Australia to manage their online reputation. The quality of ReviewPro data has been matched by their unrivalled training and support.”

Damien Hanger

General Manager, Star Ratings Australia

Why choose ReviewPro

Our Guest Intelligence empowers hotel and restaurant professionals to change internal culture and processes in order to increase guest satisfaction and revenue.

  • Data coverage, reliability & the GRI

    Data coverage, reliability & the GRITM

    Act with confidence based on our analytics and reporting at a group, property and departmental level. Our proprietary Global Review IndexTM is the industry standard for online reputation measurement.

  • Actionable insight to deliver measurable results

    Actionable insight to deliver measurable results

    Obtain deeper insight into the guest experience that allows you to improve decision-making and take immediate action where it will have the most impact.

  • Invaluable education, training & support

    Invaluable education, training & support

    Transform your guest experience strategy and results with our multi-language Learning Center and personalized assistance from our proactive team of client service managers who are available 24/5.

  • Open & flexible approach to data

    Open & flexible approach to data

    Benefit from our platform approach to data integration (Excel or API, etc.) to combine ReviewPro’s Guest Intelligence data with your existing or third-party data systems to maximize insight and decision-making capabilities.

60,000+ companies rely on ReviewPro

  • Star Ratings Australia
  • SETE Greece
  • Trentino Italy
  • Malta Tourism Authority
  • The Scottish Enterprise
  • The AA UK

See your destination through visitors’ eyes

Contact us today to understand how Guest Intelligence can help destination managers and tourism marketers to gain a real competitive advantage.