Reputation & Revenue: Putting a Price on Guest Satisfaction

Overview: Research has long told us that reputation drives revenue, but did you know that revenue management can also drive reputation?

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In this webinar, we explore the relationship between reputation management and revenue management and how hotels can synchronize data, metrics and processes to drive higher guest satisfaction and profitability.

• Highlights from the latest review and revenue performance data
• Moving toward more granular, dynamic, and holistic revenue management
• Using guest intelligence data to optimize pricing, positioning, and revenue initiatives
• How to ensure revenue initiatives support operational excellence
• The role of technology in integrating reputation and revenue data and processes

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Speakers:

• Daniel Craig, Founder, Reknown
• Danica Smith, Guest Engagement Director, ReviewPro
• Kris Leszczynski, Group General Manager, Edwardian Hotels London
• Digna M. Kolar, Director Industry Consulting, IDeaS

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