全球点评指数TM (GRI)
它是什么
行业标准全球点评指数TM(GRI)是ReviewPro客户专享的在线声誉分数,全球有数千家酒店把它作为在线声誉管理工作的基准。
根据从161家在线旅行社(OTA)和评价网站上所收集的超过45+种语言的评价数据,计算出给所选定时间点(天、周、月、年等)的全球点评指数。
最近,康奈尔大学使用了GRITM数量,证明酒店的GRITM提高1%,就会带来更高的收益能力。
它的用途
全球点评指数TM可以用来检测单体酒店或酒店集团、对比物业或竞争对手之间的结果以及跟踪酒店业绩随着时间的变化。此外,客户还可以用它来设定质量目标,以及优化在线定价和分销策略。

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