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Reputation & Revenue: Putting a Price on Guest Satisfaction
Research has long told us that reputation drives revenue, but did you know that revenue management can also drive reputation?
In this webinar, we explored the relationship between reputation management and revenue management and how hotels can synchronize data, metrics and processes to drive higher guest satisfaction and profitability.
- Highlights from the latest review and revenue performance data
- Moving toward more granular, dynamic, and holistic revenue management
- Using guest intelligence data to optimize pricing, positioning, and revenue initiatives
- How to ensure revenue initiatives support operational excellence
- The role of technology in integrating reputation and revenue data and processes
- Daniel Craig, Founder, Reknown
- Danica Smith, Guest Engagement Director, ReviewPro
- Kris Leszczynski, Group General Manager, Edwardian Hotels London
- Digna M. Kolar, Director Industry Consulting, IDeaS