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The Influence of Online Reputation Analytics on Hotel Revenue & Financial Performance



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In his landmark study comparing Global Review IndexTM (GRI) scores with ADR, occupancy and RevPAR performance, Cornell’s Chris Anderson proved what intuition told every savvy revenue manager: a hotel’s online reputation significantly impacts revenue potential. Learn the inside secrets to improve your hotel organization’s revenue at the property level.

In addition, this fast-paced session will offer a first-time look at Chris’s most recent research project which explores the relationship between review scores and REIT stock performance. You won’t want to miss listening to Chris discuss the results of this study and the potential game-changing impact the Global Review IndexTM could have on identifying under-/over-valued investments.

Featured Panelists

  • Chris Anderson

    associate professor

    Cornell School of Hotel Administration

  • RJ Friedlander

    co-founder and CEO

    ReviewPro