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How Guest Reviews Affect Hotel Pricing Strategies

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Understand the impact of guest reviews on your hotel’s online reputation and if your hotel’s pricing strategy is correctly positioned to maximise revenue.


  • Chris Anderson, Cornell School of Hotel Administration: Results from ground-breaking research on reviews
  • Victoria Edwards, Buckhiester Management: Integrating review metrics with revenue management
  • Fernando Vives Soler, Meliá Hotels International: Case study on using review metrics in revenue decisions
  • RJ Friedlander, ReviewPro’s CEO