Free Report for Hoteliers
How does your brand compare? The Serviced Apartment Digital Benchmark Report 2016
The second edition of this Digital Benchmark Report, produced by Serviced Apartment news in association with Travel Intelligence Network and ReviewPro, explores how serviced apartment brands are using digital channels and social media in their digital marketing strategies.
A number of underlying trends are driving the growth of digital in travel including the explosion of social media and online reviews, personalization, mobile marketing and the Internet of Things (IoT). By looking at how the serviced apartment sector is embracing the opportunities afforded by the digital world, the report aims to share best practices and to shape thinking amongst serviced apartment marketers.
In order to benchmark serviced apartment brands based on their online reputation, ReviewPro aggregated just under 485,000 online guest reviews published during the 12-month period from 1st September 2015 to 31st August 2016.
Which prestigious luxury brand performed the best overall for guest satisfaction? Who was the top performing brand in terms of Value? And what percentage of online reviews about serviced apartments were negative?
Find out more by downloading the report for free now.