How to Protect & Restore Your Hotel’s Online Reputation

Social media gives voice to all types, and hotels are particularly vulnerable. Whether it’s a mistreated guest, a former employee or an anonymous troll, a hostile person can broadcast negative content to large volumes of people with just a few clicks.

If your brand were to experience a reputation attack tomorrow, would you know how to react? You’ll find all the answers you need in this brand new guide. We’ll start by looking at a typical mishap on property, and we’ll use it to highlight best practices in online reputation management.

Topics include:

• A Reputation Mishap
• Managing a Reputation Attack
• Other Types of Reputation Threats
• Managing a Social Media Crisis
• Preventing Reputation Attacks