Free Webinar for Hoteliers

Engage Advocates and Influencers to Promote Your Hotel Brand Online

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At a time when digital marketing is more expensive than ever for hotels, earned content—reviews, comments, imagery, stories and other content posted about your brand—is more cost-efficient and effective than ever.

Learn how to find, mobilize and incentivize advocates and influencers to promote your hotel on digital channels in our free webinar series.


  • Why earned content is so powerful
  • Encouraging guests to write reviews and share content on social media
  • Finding and engaging influencers
  • Engaging employees, local businesses and industry partners
  • Trends, tips and tools

Featured Panelists

  • Adele Gutman

    Vice President, Sales, Marketing & Revenue

  • Daniel E. Craig


  • Josiah Mackenzie

    VP of Business Development