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About ReviewPro


We believe that a detailed understanding of what guests like and dislike is the keystone on which great hotel and restaurant experiences are built.

What we do

We are the world-leaders in Guest Intelligence solutions for the hospitality industry. Our cloud-based solutions enable clients to obtain a deeper understanding of reputation performance as well as operational/service strengths and weaknesses. We provide actionable insight to increase guest satisfaction, rankings on review sites/OTAs and ultimately revenue.

How we do what we do

We provide detailed insight through superior data and advanced analytics that are accessible through easy-to-use tools and a flexible API. Our experienced team delivers industry-leading training and education and is committed to providing a first-rate, personalized service. We are focused on empowering clients to make the changes necessary to create a guest-centric culture within their organizations.

Key metrics

  • 60,000+ customers in
    +150 countries

  • +272 million reviews processed

  • 175 review sites and OTAs monitored

  • 45+ languages included in the Global Review IndexTM (GRI)

Awards & Recognition

ReviewPro has a proven track record of success in delivering innovative products that are significantly impacting the hospitality industry. Here are a few of the industry accolades we have received:


The company was founded in early 2008 and started commercializing its first product in September 2009. Today, our team is comprised of more than 70 people from 25 nationalities.

  • R.J. Friedlander

    Former CEO

    RJ Friedlander

    RJ is responsible for the development and implementation of the company strategy. Prior to ReviewPro, he worked in the Internet and technology sector in Europe, the US and Asia.

    In particular, he was CEO of Digital Media at Grupo Planeta, one of Spain’s largest media companies.

  • Tim Towle

    Product Development Director

    Tim Towle

    Tim sets the strategic vision and leads the execution of new products and features at ReviewPro.

    His background includes roles creating and growing businesses on the Internet, for both start-ups and international companies, including Microsoft, Grupo Planeta and Grupo Intercom.

  • Dimitry Lvovsky


    Dimitry Lvovsky

    Dimitry is responsible for developing and managing the company’s technology platform, data and analytics.

    Earlier in his career, he developed consumer and business applications at eDreams, Grupo Planeta and Telefonica.


Industry experts in hospitality, technology & business have supported our journey, including:

  • Gregg Brockway

    Co-Founder, Hotwire & TripIt

    Gregg Brockway

    A serial entrepreneur, Gregg is currently Executive Chairman at and CEO at Maker Media. He was the Co-Founder of Hotwire, which was sold to Expedia in 2003 for $660 million. He later co-founded TripIt and led the company to acquisition by global travel and expense leader Concur in 2011.

  • Daniel Edward Craig

    Founder, Reknown

    Daniel Edward Craig

    A former hotel general manager and the founder of Reknown, Daniel is one of the foremost experts in social media and online reputation management in the hotel industry. A frequent presenter at industry conferences, he is featured speaker at TripAdvisor Master Class Events across North America.

  • Michael Levie

    Partner & CEO, citizenM hotels

    Michael Levie

    Michael has worked for various international hotel chains including Sonesta Hotels and NH Hoteles. He also worked at SynXis, where he started and headed the European office. Michael is currently in charge of operations of the iconic hotel chain citizenM, which he co-founded in 2005.

  • Erik Schultink

    Former CTO, Tuenti

    Erik Schultink

    Erik Schultink is the former CTO of Tuenti, a social communication service based in Spain that was acquired by Telefónica in 2010. Prior to Tuenti, Erik co-founded Essembly, a political social network, and in 2004, Erik joined Facebook as the first non-founding employee.

Create a guest-centric culture

Let one of our Guest Intelligence experts share how you can benefit from our advanced guest feedback analytics to improve decision-making and deliver better results.

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