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What is your guest review conversion rate?

At ReviewPro, we get questions like these a lot:

  • How many hotel reviews is enough?
  • What type of review volume should I aim for: 10, 50, or 150 each month? What if I have 5 rooms? 1,000 rooms?
  • How do I know if I am doing a good job of encouraging guests to leave reviews?

What review volume should be considered successful?

Since this varies so widely from property to property, let’s use a new metric:

Room nights-to-review conversion rate

Take your global review volume, divide that by the number of room nights you have each month, and calculate the conversion rate.

Take steps to encourage more reviews, and then track your progress with this metric over time.

What do you think? Do you have a better way to measure the quantity of guest reviews?