Webinar: Discover How to Protect Your Hotel’s Online Reputation

Social media gives voice to all types of people, and the wrong person can do serious harm to your hotel’s reputation. Join us for our next installment of our free webinar series on Tuesday 27 September where we will show you how to manage and prevent everything from negative reviews to an all-out attack.

With the power of the internet, a negative comment on TripAdvisor or a threatening tweet can negatively impact your brand’s reputation within seconds. Often, businesses panic and lash out without realizing this will do more harm than good. There are several strategies hotels can implement in order to protect their brand and minimize damage.

Topics include:

·How to manage misinformation, trolls and review threats
·When is it appropriate to respond to, dispute or ignore a comment?
·Protecting your hotel from hacking and brandjacking
·Internal threats: managing employee behavior on social media
·Policy and prevention
·Strengthening reputation with positive reviews and advocacy

Featured panelists:

Daniel E.Craig, Founder at ReKnown
Fiona Gillen, VP of Marketing, ReviewPro

Date & Time:

Tuesday 27th September 2016
4pm London (5pm Barcelona/11am New York City)
Duration 1 Hour
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