Webinar: Discover How to Optimize Your Hotel’s OTA Strategy

OTAs are a critical source of business for hotels as a key booking channel. Join us on Tuesday 26th July for our next installment of our free webinar series and hear from our panel of experts who will be discussing how hotels can build an effective OTA strategy, manage listings and maintain mutually beneficial relationships.

Topics include:

·The role of OTAs in hotel marketing
·How to measure costs of acquisition and find the optimal channel mix
·Negotiating the most favorable terms
·Optimizing your OTA presence
·How to convert OTA users into direct bookers and loyal guests
·Managing reviews, ratings and rankings on OTAs
·Q&A with the experts

Featured panelists:

·Cindy Estis Green, CEO and Co-founder, Kalibri Labs
·Max Starkov, President & CEO, HeBS Digital
·RJ Friedlander, Founder & CEO, ReviewPro
·Daniel E. Craig, Founder, Reknown

Date & Time:

Tuesday, 26th July 2016
4pm London (5pm Barcelona/11am New York City)
Duration 1 Hour
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