In ReviewPro’s latest analysis of consumer review data for hotels in Vietnam, the Park Hyatt Saigon ranks as the winning hotel in Ho Chi Minh when it comes to online reputation.
ReviewPro, the leading provider of online reputation analytics for the hospitality industry, aggregated and analyzed more than 94,000 consumer reviews during a recent 12-month period for hotels in six locations across Vietnam including Ho Chi Minh, Vietnam’s largest and most cosmopolitan city to discover the best rated hotels in Vietnam. Hotels were ranked according to their Global Review Index™, ReviewPro’s 100-point online reputation score for hotels. The GRI is based on guest ratings from review sites and OTAs such as TripAdvisor, HolidayCheck and Booking.com.
Ho Chi Minh’s Park Hyatt Saigon ranked No. 1 with a GRI of 97.2%, followed by IHG’s Intercontinental Asiana Saigon (93.4%.) Their popularity reflects the cosmopolitan flavor of Ho Chi Minh City in comparison to the country’s northern capital of Hanoi, where small boutique hotels garnered the highest GRI scores.
Hanoi’s No.1-rated property, Essence Hanoi Hotel, matches the No.1 Park Hyatt Saigon Hotel’s GRI (97.2%) – but that’s where the similarities end. This modest establishment is located in the city’s evocative historic quarter and prides itself on traditional Vietnamese hospitality instead of providing a Western style environment.
The Ho Chi Minh and Hanoi reports are part of a broader analysis of Vietnam’s hotels across six cities, including Hoi An, Hue, Nha Trang, and Da Nang. The reports come at a time when Vietnam’s hotel market is struggling to attract repeat visitors, despite growing numbers of tourists in the country.
“Hotels …built in good locations that are well designed, with good room layouts, offering very good quality customer service have a bright future,” Country Managing Director Stephen Wyatt of real estate advisory firm Knight Frank Vietnam told news agency Thanh Nien Daily. “There is an increasing amount of competition and only the best will survive.”
A total of 461 hotels with at least three stars were included in the study. ReviewPro analyzed review metrics for Ho Chi Minh’s 116 hotels with an average GRI of 79.3%, Hanoi’s 181 hotels (83.4%) and Hoi An’s 48 hotels (80.8%.)
Download ReviewPro’s full Ho Chi Minh or Hanoi report to discover the names of the other hotels that made the Top 10 list in Ho Chi Minh and Hanoi. The analysis also reveals market trends such as the five best- and worst-rated concepts that consumers mentioned in almost 25,000 reviews. Visitors to both Ho Chi Minh and Hanoi, for instance, most often complained about noise and other in-room amenities.
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