We have just added valuable new content to one of our most popular tutorials,
A Guide to Encouraging Guest Reviews at your Hotel
Download: How to Encourage Guest Reviews for your Hotel
Today, online review sites are so prevalent that a TripAdvisor survey has shown that 93% of travelers say their booking decisions are impacted directly by reviews and 49% of hotel guests will even avoid hotels without reviews, according to another study by Forrester.
Gaining a higher number of reviews will significantly impact how guests find and interact with your brand. This way it’s not only possible to increase your online visibility and reputation, but you will drive your hotel’s long-term revenue, too.
In this guide, we explore the best approaches to increase the quantity of reviews your hotel receives – including case studies and practical tips from Industry Experts.
We have also added plenty of new content, including fresh examples of creative marketing strategies being applied by hotel managers.