While many hotel departments have unfortunately had to scale back operations and scope, hotel marketeers certainly have not. Even in fallow time, the word still has to get out there. In many cases, the new …
This article by Michael Kessler, CEO of ReviewPro, originally appeared in HotelExecutive. Technology is developing at lightning speed, but one thing that is not going to change is word of mouth. Once, people would gather …
Paid advertising will only get you so far in marketing. If you’re serious about maximizing awareness of your hotel brand, you need to make engaging advocates and online influencers part of your strategy. What are …
WASHINGTON D.C. – Generating more positive reviews in 2014 is a bigger priority than generating more social media followers – and even headlines, a new poll of hotel marketers from around the globe says. Hundreds …
The Internet and social media have had a disruptive impact on public relations, shifting an increasing amount of news and travel planning online. How can hotels adapt to this shift and leverage social media to …
Hoteliers often think about Twitter as a tool to engage with guests, tackle their demands or problems, provide them with handy local information or hype amenities and deals. But besides helping hotels improve their guests’ …
Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research. In case you haven’t already …