While hotel guest loyalty is still as important as ever, the way in which brands manage it is changing. One study found that a 5% increase in customer retention produces more than a 25% increase …
hotels
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The 4 Key Trends Impacting the Hospitality Industry in 2018
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Australia’s Accommodation “Gold List” and the Future of Tourism Rankings
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Boutique guest houses beat five-star brands in Goa
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‘Generating positive reviews’ more important than headlines, poll says
WASHINGTON D.C. – Generating more positive reviews in 2014 is a bigger priority than generating more social media followers – and even headlines, a new poll of hotel marketers from around the globe says. Hundreds …
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Free webinar for hoteliers: Leverage social media for public relations
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Don’t get ‘lost in translation’ with foreign language hotel reviews
How can you respond to an online hotel guest review written in Russian, Portuguese, Chinese or other languages you don’t understand? If you can’t understand the nature of a guest’s comments, then you wouldn’t be …