While many hotel departments have unfortunately had to scale back operations and scope, hotel marketeers certainly have not. Even in fallow time, the word still has to get out there. In many cases, the new …
Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales departments actively use online reviews …
Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be struggling with the question of …
Content Marketing is the process of publishing content – primarily text and imagery – related to our business. It is an extremely effective way for hotels to stand out from competitors online and to attract, …
Guest post by Nicki Graham, Marketing & Communications Manager at Guestfolio. As of February 2016, WhatsApp surpassed the 1 billion users mark. That means 1 in 7 people in the world now use it and …
This year, TripAdvisor made changes to its Popularity Ranking for restaurants, attractions and hotels in order to improve the site experience for travelers and businesses. You can read the full details here on TripAdvisor’s website …
Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research. In case you haven’t already …