In the past, you may have found chatbots to be a frustrating experience that required intervention by a live employee. However, technology has vastly improved in recent years. Today’s chatbots are smarter, more reliable and …
Over the last decade, messaging has become an intrinsic part of our communication – we are not only messaging friends and family anymore, but also brands. Now that the hospitality industry is warming up to …
The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it’s only logical that SMS and messaging apps …
For the time being, WhatsApp is limiting the rollout of its business API to select brands. Some hoteliers are using this an excuse to delay the implementation of guest messaging, but that will leave them …
While the concept of guest messaging will be nothing new to hotel staff, there are certain considerations to keep in mind during implementation as a business tool. The approach may vary across establishments according to …