PwC has published a comprehensive research study on the state of hotel online reputation “Why hotel reviews matter and how hotels respond” and opportunities created with guest intelligence data for hotel owners, operators, and destination …
One of the biggest challenges in 2015 is understanding how to above the noise of online feedback to impact potential guests. That’s why successful hotel marketers already understand the value in finding better ways to …
It’s no secret that prioritizing the experience at your hotel leads to happier guests and stronger revenue. But what if, like many hoteliers, you still struggle to access the in-depth feedback necessary to enhance service …
It’s no secret that cultivating a guest-centric hotel culture leads to happier guests and increased revenue. But what if, like many hoteliers, you still struggle to receive the depth of feedback needed to enhance service …
Like many other hoteliers trying out new business practices, you may be unsure of how to earn the most ROI from your investment in Guest Intelligence solutions. I’ve compiled the top four myths related to …
Many forward-thinking hoteliers have already realized the importance of customer feedback in creating a more positive guest experience to improve operations, service and revenue. But like many hotel professionals, you might be confused about how …
Are “official” rating systems still relevant? Is quality measured in stars, diamonds, bubbles or aggregate scores? And who decides – travelers, governments, associations, the media or hotels? How much do traveler reviews impact destinations today? …