How Online Reputation Affects Hotel Revenue Management [Video Interview With Jean Francois Mourier]

In this video interview, Jean Francois Mourier, CEO of RevPar Guru, shares his thoughts on how online reputation and social technologies affect hotel revenue management. Watch the video below to get answers to these questions:

  • In 2011, what opportunities do you see for social technologies in reputation management for hotels?
  • Revenue management is based on analytics. As this becomes more social, what social analytics do we need to be tracking?
  • What opportunities do you see for hotels using guest reviews to increase consumer confidence and bookings?
  • Can you give us an example of a company using social technologies for revenue management?

Thank you, Jean Francois!