The serviced apartment has made a practical addition to the hospitality scene, and in recent years the sector has continued to grow worldwide. The home-away-from-home environment combined with the creature comforts of a hotel (24-hour concierge, security) along with the economy of being able to cook and snack as needed has made choosing a serviced apartment a real option when selecting a place to stay.
Couple this with the ongoing trend for all things digital and you have this year’s annual Serviced Apartment Digital Benchmark Report.
The Serviced Apartment Digital Benchmark Report 2018
Here you will find out all about the latest trends and industry insights of this sector. Compiled for Service Apartment News by Travel Intelligence Network and with contributions into online reputation management from ReviewPro, the report features more than 50 relevant brands including Adagio Aparthotels, Adina Apartments, AKA Hotel Residences, and The Ascott Limited.
A few key features standing out in the 2018 report are:
- A detailed understanding of the customer journey, using data-driven marketing as a base.
- Conversational user interfaces and the rise of voice technology in marketing.
- What a blockchain-enabled future looks like in the hotel industry.
Plus: mobile usage in travel, social media do’s and don’ts, a breakdown of how serviced apartments are approaching social, and of course, a good dose of the importance of reputation management as well as a peek into how some well-known brands are doing.
Remember, if you would like to know about reputation management, exceeding guest experience, or optimizing conversion and revenue at your serviced apartments or aparthotel, request a demo!