ReviewPro partners with Serenata to create rich guest profiles

New York, NY – 3rd February – ReviewPro, the leading provider of Guest Intelligence Solutions for independent hotel brands has partnered with Serenata Intraware, a leading provider of email marketing and customer relationship management (CRM) solutions, to provide hoteliers with a way to seamlessly create in-depth guest profiles with feedback, preferences and activity history.


Effectively managing the communication with hotel guests is becoming increasingly crucial in today’s data-driven environment where hoteliers realize the importance of leveraging guest data from online reviews, direct surveys as well as relevant feedback gathered through the PMS. ReviewPro has integrated with Serenata to allow mutual clients to harness the power of both company’s Guest Intelligence to more effectively communicate with clients and to deliver more customized marketing messages and targeted offers.

Serenata’s solution makes guest profile management simple and powerful by consolidating client databases. The platform passes relevant guest details to ReviewPro’s Guest Survey Solution to collect direct feedback. Once feedback is collected by ReviewPro, this data is then synchronized to enhance the guest profile in the Serenata CRM. This gives hotel managers a central hub for guest information, which can then be used across the organization to deliver better service and guest communication.


Red Lion Hotel Corporation, the innovative and fast-growing chain, was one of the first clients to benefit from this new partnership. “Using this integrated solution allows us to deliver on our promise of friendly service and local knowledge for each guest,” said Bill Linehan, EVP and Chief Marketing Officer at RLHC. “Rather than choose one provider that tries to do everything, we found our guests and hotel associates are better served by choosing the best technology solutions available in the marketplace, and having them work together.”

“ReviewPro’s Guest Intelligence includes the Global Review IndexTM (GRI), the industry-standard online reputation score that more than 19,000 hotels and leading organizations such as the UNWTO, Cornell University, PwC and StarRatings Australia rely upon to measure guest feedback with confidence,” noted RJ Friedlander, CEO of ReviewPro. “This partnership with Serenata demonstrates our dedication to making sure our clients have access to all the necessary tools in order to turn guest feedback into actionable insight. Our collaboration will enable hoteliers to easily collect guest profile information and leverage it to improve the effectiveness of marketing, deliver better guest experiences and to increase profitability.”

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