ReviewPro, the leading provider of online reputation and social media analytics for the hospitality industry, has published an infographic highlighting the top performing 3, 4 and 5-star hotels in the 12 cities hosting games for the 2014 World Cup. The infographic provides valuable insight into the extent to which Brazilian hoteliers meet guest expectations. This comprehensive analysis evaluated over 350,000 online reviews written during the past 12 months.
The Global Review Index™ scores, an industry-standard online reputation rating that measures hotel guest satisfaction based on reviews from more than 110 online travel agencies (OTAs) and review sites, range from a high of 81.2% to a low of 72.1% for the 12 host cites. With an average (GRI) score of 77.6%, Brazil’s top three performing cities are Cuiaba (81.2%), Natal (79.9%) and Curitiba (79.1%). Cuiaba also stands out for earning the top scores for other Key Indexes of Service (85.2%), Rooms (82.7%) and Cleanliness (86.9%) whereas Natal grabs top marks for Value (80.3%) and Curitiba for Location (88.3%).
At the finals on July 13th, the eyes of the world will be on Rio de Janeiro. The city of Rio ranked 8th (76.8%) out of 12 host cities for overall guest satisfaction and the metropolis has a number of world-class hotels including the Miramar Hotel by Windsor (93.0% GRI™), Copacabana Palace (92.3% GRI™) and Windsor Atlantica (89.1% GRI™).
ReviewPro analyzed the positive and negative sentiment in more than 120 key hotel-related concepts, from 350,000 online reviews to identify what consumers like and dislike about selected Brazilian hotels. “Noise” swept the board for highest number of negative mentions, followed by “Bathroom” and “Price.” Additionally, “A/C” and “Wi-Fi” generate significant dissatisfaction from guests. On the positive side, “Location,” “Breakfast” and “View” most impress travelers, followed by “Service” and “Bar.”
RJ Friedlander, CEO of ReviewPro, says, “Hosting a major event like the World Cup creates a unique set of challenges for hoteliers, not the least of which is how to manage the very divergent expectations of a large, culturally diverse group of travelers. As our analysis reveals, the apparent level of preparation of host city hotels varies greatly and hoteliers and their teams will need to be at the top of their game to deliver great experiences. This challenge is especially important given that the Olympic Games are only two years away. Online reviews and other user-generated content from the World Cup that will be shared on the social web will have a significant impact on travelers planning their trips to Brazil for the 2016 Olympics.”
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