ReviewPro Selected by Preferred Hotels & Resorts

Barcelona, November 13, 2019: ReviewPro’s Online Reputation Management (ORM) solution has been selected by Preferred Hotels & Resorts – the world’s largest independent hotel brand – as the key digital tool to help its member hotels manage online guest reviews and leverage insights from guest feedback to make improvements. Preferred is also using the competitive benchmarking tool offered within the ReviewPro platform to gain unparalleled insights into the strengths and weaknesses of other brands, identify areas of opportunity, and leverage a competitive advantage within the global travel marketplace.

very warm Preferred Hotels and Resorts

“Preferred Hotels & Resorts believes in providing stellar customer experiences because exceeding guest expectations and ensuring travelers enjoy unforgettable trips on each occasion is the key to securing loyalty for our brand,” said Mike Osgood, Vice President, Preferred Hotels & Resorts. “ReviewPro is a market leader in online reputation and managing guest feedback, and we are enthusiastic about the partnership, specifically how it will allow us to identify strengths and areas of opportunity for both our member properties and competitors, which is valuable insight we will use to continuously improve our offerings and, ultimately, increase revenue for our independent hotels globally.”

“Partnering with Preferred Hotels & Resorts is very exciting for ReviewPro and we are delighted to be supporting the company to listen and act upon guest feedback,” says RJ Friedlander, CEO of ReviewPro. “Responding to and acting on reviews quickly and efficiently is still the best way to make meaningful change at a property level, improve guest experience, and boost revenue. We look forward to supporting Preferred Hotels & Resorts with both the strategies and the tools to meet its goals.”

ReviewPro’s integrated dashboard will help provide support for Preferred Hotels & Resorts when managing online reputation across its large and diverse portfolio, ensuring brand standards are being met and that resources are being used efficiently. Ensuring quality travel experiences at each of the brand’s 750 global hotels, resorts, and residences ensures that they are always adhering to the company’s brand promise – fostering a belief in travel.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company’s cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational/service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 750 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit


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