The US brand recognizes the critical role of online reputation in driving revenue
Atlanta, GA, August 5, 2019: Red Lion Hotels (RLH) has extended ReviewPro guest satisfaction solutions to all 350 Knights Inn Brand properties acquired last year. The newly acquired hotels have been added to ReviewPro’s Online Reputation Management and Guest Satisfaction Survey solutions. RLH monitors reputation at the individual property level and the corporate level in order to identify areas for operational and service improvement and highlight where training is needed, all based on guest feedback.
“Red Lion Hotels puts a high value in online reputation, recognizing the impact it has on the bottom line,” said Dominic Longo, Senior Director of Standards, Compliance & Training at RLH. “With ReviewPro’s solutions, we know what guests are saying, can escalate issues, and stem negative reviews, which helps us to continually improve. ReviewPro’s GSS is an amazing tool that allows us to gain the detail that we need. With its flexibility, detail of data, and ability to see everything clearly and in one place, ReviewPro offers advanced capabilities to help assist our hoteliers with managing and improving their online reviews.”
“Red Lion Hotels is an exciting partnership for ReviewPro and we are delighted to be such an integral part of the company’s guest experience strategy going forward,” said RJ Friedlander, CEO of ReviewPro. “As hoteliers around the world face increased competition from large hotel brands and OTAs, guest satisfaction and online reputation have never been more important for gaining a competitive edge. We look forward to continue working with the entire RLH portfolio and helping to continually improve the guest experience and boost revenue.”
Dominic Longo says RLH is focusing on three key areas as part of its reputation strategy for the coming year. “First, prioritizing online reputation and making operational and service improvements based on guest feedback. Second, ensuring that brand standards are met across all properties by benchmarking performance and identifying areas for improvement at both the local and global corporate level. Third, harnessing the power of guest satisfaction surveys to access information where we need it most”.
About ReviewPro: ReviewPro is the world leader in Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company’s cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.