Zürich, July 15th 2014 – PwC Switzerland has signed an agreement with ReviewPro to license its Global Review Index™ and other reputation indexes for tens of thousands of hotels in dozens of leading destinations across Europe and the Middle East. The Global Review Index™ is the hotel industry’s online guest satisfaction benchmark for individual hotels or groups of hotels, based on data taken from all major online travel agencies and review sites. It can be used to analyze a hotel or group of hotels and make comparisons between cities.
“We chose ReviewPro data because of its quality, quantity and flexibility – and because of our successful working relationship with them on previous projects,” says Nicolas Mayer, Partner and Hospitality & Leisure Industry Leader at PwC Switzerland. “This data will help give PwC the foundation for more research studying hotel guest satisfaction, and provide a competitive edge to our consulting practice by examining the operational factors that influence financial performance.”
A PwC goal is to further develop its tourism practice, applying expertise in analysis and research to provide better insights and add depth to operational audits. This new initiative builds on the success of work done in Sri Lanka, now expanding the process to a larger scale.
With this data, PwC plans to analyze these leading tourism destinations and compare them in different categories, look at factors travelers value most and value least, and come up with general insights from the rankings of hotels in different segments.
ReviewPro meta-review data synthesizes years of guest feedback, from hundreds of sources, to identify trends and provide the hotel industry with better answers to questions such as:
• How is this hotel trending in guest satisfaction, in service ratings, in perception of value – among its competitors?
• Where can service operation adjustments be made to improve performance?
• What capital expenditures do we need to budget for to make this property competitive?
• Do we need a new strategic positioning plan to succeed in this market?
• How has Brand X performed vs. Brand Y in this market over the past three years?
• Are there untapped revenue opportunities here?
This is information that directly affects a hotel’s bottom line, which is why it is being rapidly adopted and used by investors, owners and brand executives around the world.
Because today’s hotel guest can say anything about a hotel – wherever and however they choose – there is both a higher quantity and broader range of feedback online than is collected through traditional channels. By aggregating and extracting this information from the social web, the PwC team will have independent, unbiased feedback on what’s working and what’s not in a hotel operation.
Josiah Mackenzie, director of business development at ReviewPro, says “Reputation has been proven to drive hotel revenue and financial performance, and PwC Switzerland’s Hospitality team has differentiated itself by not only integrating the Global Review Index™ and review analytics into its research practice, but using them as way to create more insight for action for clients.”
About PwC Switzerland
PwC helps organisations and individuals create the value they’re looking for. We’re a network of firms in 157 countries with more than 184,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.ch
For more information
Partner, Leader Lodging & Tourism Clients Group
ReviewPro enables hoteliers and restaurateurs to increase guest satisfaction and grow revenue by proactively managing and improving their online reputation. The company’s suite of web-based tools provides analysis, customer intelligence, competitive benchmarking and reporting to help hospitality professionals maximize their organization’s performance. ReviewPro aggregates hundreds of millions of reviews in 40+ languages from more than 100 review sites, online travel agencies (OTAs) & all major social media platforms. The company has thousands of clients in over 90 countries, including Melià Hotels International, Kempinski Hotels, Louvre Hotels Group, Library Collection and CitizenM.
For more information
Director of Business Development
Tel: +1 415 671 9629