Mention a leading upscale hotel brand and it may evoke an image of luxury, pampering, and impeccable service. A budget brand may evoke feelings of efficiency, cleanliness, and value. Whatever the star rating or segment, …
Your staff are well-trained in servicing guests in person, by phone, and by email, but guest messaging is a new way of communicating that requires a different approach. While employees are used to messaging with friends …
Paid advertising will only get you so far in marketing. If you’re serious about maximizing awareness of your hotel brand, you need to make engaging advocates and online influencers part of your strategy. What are …
As a follow-up to the launch of the WhatsApp Business app last year, WhatsApp recently announced that it is in the process of rolling out its WhatsApp for Business API to select companies. This is …
How do most restaurants choose what to serve their guests for breakfast, lunch and dinner? Probably not via a semantic analysis algorithm capable of machine learning, right? One hotel located in the Canary Islands did …
Who trusts a hotel with only two reviews? Earning a five-star hotel review is important, but the number of reviews your hotel receives can directly affect revenue too. Gaining a higher volume of guest ratings …
Restaurants are feeling the digital change just like any other business. In the next few years, business coming through online channels will make up a whopping 30% of all restaurant sales. With more people using …