One of Oslo’s newest hotels “stole” the title of No. 1 best-reviewed property, according to a recent analysis of 31,506 consumer reviews by ReviewPro.
The luxury boutique hotel called The Thief, which opened early this year, garnered the best reviews of Oslo’s 61 three-star-and-higher hotels, the analysis shows. ReviewPro’s aggregated guest reviews from top review sites and OTAs for the 12-month period ending in September, and then created a Global Review Index reputation score for each.
The Thief earned a GRI score of 91.7% for the period in question, vs. the citywide average score of 80.2%.
The Thief is a 118-room boutique hotel in Tjuvholmen, an upscale residential and office district called home by top law firms and investment banking houses. Operated without a brand by large hotel franchisor Nordic Choice, The Thief’s guest rooms come equipped with high-end amenities such as a Nespresso coffee machine, designer robes, plush bedding, a Geneva Sound music system and Norwegian woolen slippers.
See ReviewPro’s full report for more details, but here are a few highlights:
- The second-best-reviewed hotel as measured by the overall GRI (92.6%) is the Lysebu hotel, an arts-filled hotel that’s a 30-minute metro ride away from central Oslo. Some rooms feature panoramic views of Sørkedalen Valley and Norefjell Mountain.
- Two Oslo hotels tied for first place when it came to having the best reputation for having a prime location: Thon Hotel Bristol Oslo and Hotel Continental.
- Most raved-about hotel concepts: Consumers raved about “modernity” and “value,” according to ReviewPro’s sentiment analysis of review writer’s feelings.
- Most disliked hotel concepts: Guests ranted about concepts such as “parking, “shower” and “bathroom” most often. The report contains a longer list of concepts that earned the most rants and raves.
The report comes at a time when hotel supply in Oslo has been growing over the last few years – particularly at the airport, 30 miles outside the city – thanks to its bustling energy reliant economy, said Erik Myklebust, partner at Hotelia an Oslo-based hotel consulting company that specializes in the Nordic hospitality market.
“Everything in Norway is driven by oil and gas,” he said. The increased supply, however, has led revenue per available room to remain relatively flat, he said.
The hotel market in Oslo – and Norway overall – is dominated by homegrown chains such as Nordic Choice and Thon Hotels, and so far, multinational chains have not aggressively pursued conversions or development opportunities, he said. The biggest exception is Carlson Rezidor, which has Radisson Blu and Park Inn locations in the country, he said.
The success of The Thief could spur more supply at the top end of the market, Myklebust said. Yet, at the same time, he said there’s evidence that the opposite end of the price spectrum may be taking off. A new Norwegian brand called Smart Hotel – now with three properties, including one in Oslo – is growing with its concept of tiny rooms, automated service and a flat rate structure.
Oslo’s hotels filled 65% of available rooms this year through September with an average daily rate of 945 Norwegian Krone (about US$155), he said.
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