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Online reputation management: Recommended readings of the week – January 31st

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

3 Ways to Identify Brand Advocates: Will “advocacy” be the buzzword of 2014?
How to identify brand advocates
By Danielle Leitch

Hotel guests will soon be able to use smartphones to unlock their room door
Using Your Smartphone as Your Hotel Room Key
By Christina Warren

Before room-service, mini-bars and wi-fi
Hotel pioneers that single-handedly changed the industry
By Kristen McKenzie

Brains on Fire – book review
What is the key to building long-term momentum online for your brand?

The secret of success for entrepeneurs?
Fundamental key to entrepeneurial greatness
By Lewis Howes

Have you seen this week’s blogposts on ReviewPro?

  • European revenue managers to tackle challenges at HSMAI event
  • ReviewPro and Sabre Hospitality Solutions Extend Relationship
  • ‘Generating positive reviews’ more important than headlines, poll says
  • Online guest review data is revolutionizing hotel investment