Online reputation management: Recommended readings of the week – December 6th

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Have you seen this week’s blogposts on ReviewPro?


Automated travelers, niche guests and world OTA giant domination
Five Travel Marketing Trends For 2014
By Frederic Gonzalo

Hostels argue that TripAdvisor is underserving their sector
TripAdvisor urged to create new channel dedicated to hostels
By Kevin May

Mobile bookings will account for 29% of OTA market by 2015
PhoCusWright report on mobile bookings shows rapid growth
By Danny King

“Be genuine. Take yourself less seriously. Be ok about losing control.”
VIDEO: How to make a splash in social media
By Alexis Ohanian

Who do you trust when it comes to travel advice?
What Travelers Trust
By Mark Murphy