Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– September 2nd

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

The most significant opportunity (or critical threat) that the travel industry faces.
Google, Facebook and TripAdvisor on what is next for travel
by Marco Saio

Implementing social media guidelines that promote its responsible use.
Setting up an effective social media risk management strategy
by Eyefor Travel

Actions and practices that will allow your hotel’s goals to be achieved.
How to lead your GMs to success
by Adam Zembruski

Improve your Facebook marketing practices.
17 Things Marketers Should Delete From Their Facebook Strategy NOW
by Pamela Vaughan

Sabre survey reveals 72% of business travelers, interested in using their mobile devices to view hotels on a map.
‘Keep up on mobile’, Sabre warns travel management firms
by Lee Hayhurst