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Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– October 7th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

New distribution models, user content and sexy visuals are changing the way your hotel needs to be presented on the internet.
Guests are In It For Your Looks!
by Glenn Haussman

How to create a value proposition for your property when selling rooms to guests.
What does ‘value’ mean to your guests?
By Jason Q. Freed

Get to know what online and offline devices and activities different age groups are using at different times of day.
Best time of day to share content to different age groups
by Neicole

Google has been on a tear in recent weeks with the launch of Google Hotel Finder, the acquisition of restaurant review/guide Zagat and most recently the launch of Google Flights which, as the name spells out, is a flight search tool.
What Google’s Acquistion Spree Means for the Travel Industry
by Bruno Perez

Understand your hotel’s demand drivers.
5 ways to improve OTA distribution
by Patrick Mayock