Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– October 14th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Does social media drive return on investment (ROI)?
Social media ROI: 10 companies that made it work
by Lauren Fisher

Technology—specifically social networks—has driven the need for timely customer complaint solutions to a new high.
Social Networks Share Customer Complaints With the World
by John Tschohl

The niche online network can show that you’re a leader in social media.
How Hotels Can Use FourSquare
by Larry Mogelonsky

Despite the buzz about social media, it’s not the end all be all of marketing.
Integrate Social Media with Traditional Marketing & Boost The Effectiveness Of Both
by Gabriella Sannino

To market sucessfully with Facebook, you’ll need to learn how your customers want to be perceived online and build social actions around that.
Here’s How You’re Supposed to Use Facebook’s Social Actions
by Neicole