Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– November 9th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Hoteliers plan to allocate a large portion of their budgets toward their website in 2013, according to a HeBS Digital Industry Pulse Poll performed last month.
Pulse Poll: Hoteliers focus on the property website in 2013
by HeBS Digital

Most studies and surveys that has been done verify that Social Media has thrived engagement, but booking engines on the Hotels Facebook Page has show mixed results.
The Shocking Truth About Hotel Social Media ROI
by AreMorch

As the realms of sales, marketing and revenue management collide, revenue managers must begin to account for online reviews and ratings in their pricing and yield strategies.
Measuring the impact of online reviews on rate
by Patrick Mayock

The UK´s leading food and beverage companies could learn a lot from the late Apple co-founder Svete Jobs when it comes to innovation and sustainability.
Innovation and sustainability: What the hospitality industry can learn from Steve Jobs
by Luke Nicholls

The CMO Council has trademarked a signature call to action for mobile marketers called Engage at Every Stage, which urges mobile marketers to use emerging Mobile Relationship Marketing (MRM) to increase customer interaction.
Engage at Every Stage: a trademarked call to action for mobile marketers
by Nick Vivion