Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– November 23rd

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Here are five tips on using social media for events.
Five Tips: How to Use Social Media to Promote Your Event
by Lars Basche

Content marketing and SEO go hand in hand, when creating content for SEO, you should be focusing on the quality of the content over the quantity.
Infographic: Why Content for SEO
by MICROS eCommerce

The Revenue Manager may be the Property’s “Master of the Universe,” but what does that mean to the future of your hotel?
With Great Power Comes Great Responsibility
by Mr. Larry Mogelonsky – CHA

Touristlink has created this infographic drawing together some of the numbers around how social media is influencing travel.
Social travel by numbers [INFOGRAPHIC]
by Linda Fox

Consumers in Latin America are making more and more travel purchases online as individual markets begin to see higher internet penetration.
Online Travel Sales Explode in Latin America
by eMarketer