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Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – May 31st

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Marketing? It’s simple: Great content rules
A Methodical Approach to Content Marketing
By Ryan Farrell

Unlocking hotel doors with your smartphone
With August, Yves Behar Brings Fine Design to a “Smart” Door Lock
By Lilach Bullock

Hotel Surveys and Data Collection
Checking In After Checkout
By Julie Webb

With so many Social-Media channels, how do you choose between them?
Is Social Media Vital To The Success Of Your Hotel?
By Are Morch

Are Asset-light hotels really recession-proof?
The virtual hotel: Have major chains ‘lost their DNA’?
By Lauren Goode