Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – March 1st

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

“It was recently reported by Mashable that 81% of travellers find online reviews important, with 49% refusing to book without reading any reviews beforehand. With online reviews having such a heavy influence on purchase decisions, it’s hard to see why any brand would ignore their social media presence.”
Why are hotels still lagging behind in social media?
by Travolution

Find out how to add content marketing to your hotel’s strategy through a six-step process.
How To Apply Content Marketing In Hospitality
by Frederic Gonzalo

“Do you want to attract high-quality leads with social media?. A good way is to create a short, shareable social video and implement a strategic campaign around it to drive opt-ins. Find below 3 ways to supercharge your social media marketing with video.”
How to Generate Leads With Video Marketing
by Amy Porterfield

“The big question about social media when it comes to investing money: What is the return on investment?”
What is the Big Question in Social Media Marketing Everyone is Afraid to Ask?
by Jeff Bullas

“Some search engine skeptics point to a declining number of hotel and travel searches, as the ultimate proof of the demise of search engines. HeBS Digital’s own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search.”
How Real Are the Challenges to Dethrone Google as the King of Hotel Distribution?
by Max Starkov’s