Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – June 7th

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management for hotels to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Is this the end of room service as we know it?
Sorry, Eloise. No More Room Service.
By Winnie Hu

The main problems with social-media…
Why Social Media Isn’t the Problem. You Are
By Carrie Kerpen

What it takes to be a successful hotelier in this day and age
Eight things smart hotel revenue managers do differently
By Vishal Jain

Does your hotel really need an app?
Why Your Hotel Does Not Need A Mobile App
By Babs Davidson

How will we measure success? And other questions…
Simplest marketing question may be the most difficult
By Lauren Goode