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Online reputation and social media management for hotels: Recommended readings of the week – July 5th

Every Friday, we share the most interesting articles published online over the course of the last week, ranging from social media & online reputation management to hospitality industry news and market research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

The Conversation Prism – The art of listening learning and sharing
A new view of our social-media Universe
By Luke Brynley-Jones

Why do guests really write online reviews?
23% of people complain online out of vengance
By Luke Brynley-Jones

Need someone to tailor-make your soap, fragrance and fireplace?
The Weirdest Hotel Butlers EVER
By Devon Antonetti

A Pinterest roadmap to help you drive customers
How Your Pinterest Descriptions Can Attract Customers
By Karen Leland

How a Facebook campaign increased Cape Town’s bookings by over 100%
Cape Town’s Facebook campaign gets a gong but results do the talking
By Linda Fox

Millennial business-travelers are more likely to stay extra nights for leisure
A new approach to work-life balance
By Theodore Koumelis