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Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– July 13th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Recent studies reveal that what matters most when planning a trip is not where you’re going, but rather who you know that has already traveled to that destination.
How Facebook is Shaping Your 2012 Travel Decisions
by Tracey Greenstein

Calculate your Facebook’s engagement rate.
INFOGRAPHIC: Suggested Changes To Facebook’s Engagement Rate Formula
by David Cohen

There are a few reasons people avoid following people back.
5 Reasons People Aren’t Following You Back on Twitter
by Debbie Miller

Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media.
The Ripple Effect of Following a Brand on Social Media
by eMarketer

One fantastic experience with Starwood’s customer service.
Starwood: social media customer service done right
by Rocky Agrawal