Online reputation and social media management for hotels: Recommended readings of the week – July 12th

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

How do guest ratings really translate into revenue?
Price, reviews and ratings: How consumers evaluate a hotel room purchase in a social world
By Special Nodes

A TV-free future for hotel rooms?
Hotel Guests Don’t Care All That Much About TV
By Jess Moss

What is Social Voice?
Solving the Riddle of Measuring Social Voice
By Daniel Kehrer

Children-friendly hotels now offer packages for kids
A Surge in Kid-Friendly Hotels
By Shivani Vora

A simple “sorry”
How to Apologize to Customers
By Scott McDowell