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Online Reputation and Social Media Management for Hotels: Recommended Readings of the week– January 4th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

Despite fears of an uneventful 2013 being a dead year for business, a number of leading hospitality and tourism bodies have given reasons for restaurant, hotel and bar operators to remain optimistic, insisting that the next 12 months could be even more successful than the last.
Happy New Year: Why hospitality businesses should be confident about 2013
by Luke Nicholls

So … you want to redesign your website. A redesign can be a huge success or a total flop. Find below some tips to success in website redesign.
How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
by Rebecca Churt

January 2013, time to re-evaluate your hotel’s social media strategy and convert more business through your social channels. Get some ideas on how to do it!
Re-Evaluating Your Hotel’s Social Media Strategy For 2013
by Tom Costello

Here are the Top Ten Digital Marketing Resolutions your hotel company should consider adopting in 2013
The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions
by Max Starkov & Mariana Mechoso

Google is challenging Facebook by using a controversial tactic: requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other Google services are also being set up with public Google+ pages that can be viewed by anyone online.
There’s No Avoiding Google+
by Amir Efrati