Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – February 8th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

“Since last year Instagram acquisition, hotel brand’s presence on the platform has increased by more than fourfold (from 19 to 82 percent). The photography app has evolved from an emerging platform favored by hip celebrities and hip rich kids, to a social media mainstay, right alongside Facebook, Twitter and YouTube. Recently announcing that it now has 80 million regular users, Instagram has also become wildly popular with brands, whose products/services benefit from the strong visual focus and its simple, stream-lined, low-maintenance format”
Hotels Embrace Instagram
by L2

“Timing is everything, and fine tuning when you should send out a post out in order to maximize your visitors and engagement is paramount to running a successful blog!”
STUDY: When is the Best Time to Publish a Blog Post?
by Daniel Zeevi

“See how Facebook’s Nearby allows users to use their mobile device to see what hotels are near them at any particular time”
Facebook ramps up hotel industry presence
by Jason Q. Freed

“Do you have a business blog? Are you happy with the marketing role your blog plays? Find out why and how to make your blog the hub of your content marketing plan?”
7 Tips for Making Your Blog a Content Marketing Magnet
by Heidi Cohen

“No matter what you’re writing, chances are you’d like it to be read. Power words for a click-worthy headline”
Did You Know? A Giveaway of the 7 Must-See Words in Headlines
by Rebecca Benison