Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:
“Hotels have never been more vulnerable. A seemingly minor issue can quickly escalate into a full-blown crisis, causing serious damage to reputation. Find out how to prepare for, avert and mitigate a social media crisis.”
Is Your Hotel Prepared for a Social Media Crisis?
by Daniel Edward Craig
“See how revenue management has found itself at the eye of the big data storm.”
The New Rules of Revenue Management
by Hotel-Industry Magazine
“How to increase the effectiveness of loyalty programs? The following Deloitte’s survey to over 4,000 travelers will give you deep insights into hotel guests, travel behaviors, attitudes, and engagement preferences.”
A Restoration in Hotel Loyalty
“Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully constructed brand image.”
Think you know video? Think again! [RESEARCH]
by Nick Vivion
Find below an interesting interview to Daniel Craig (ReKnown) with some key points on how to effectively manage marketing in your hotel.
Crucial Ideas for Effective Hotel Marketing, ReKnown