Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – February 1st

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

“Learn from this month’s social media savvy Valuable Content Award Winner – the Sands Beach Resort in Lanzarote.”
Sands Beach Resort: social media champions
by Sonja Jefferson

“Facebook continues to be a major opportunity for B2C travel companies and direct marketing organizations for national tourist offices.” Interesting post about Facebook marketing tactics.
Facebook: 9 fresh examples of how travel marketers can unlock success
by Sean O’Neill

“This post isn’t your traditional post about how to use Pinterest for marketing. Instead it will show you 4 ways that Pinterest can help you find link building opportunities. This will assist you in optimizing your website or blog for search engines.”
4 Ways to Use Pinterest to Rank High in Search Engines
by TJ Welsh

“TripAdvisor for Business recently launched a feature that allows businesses to alert them of blackmail before or after the review is posted. Follow step-by-step instructions below for reporting potential blackmail.”
How to Manage Review Blackmail
by Daniel Edward Craig

Instead of throwing your pitch into the great black unknown, lob it directly to the person that writes about that specific topic, at the right time. How? Social media!
3 Steps to Building a Solid Media List
by Carrie Morgan