Online Reputation and Social Media Management for Hotels: Recommended Readings of the week – February 15th

Every week on Friday, we share 5 of the most interesting articles on Social Media & Online Reputation Management published during the week. Here are this week’s recommended readings:

“TripAdvisor is changing the advertising proposition for hotels and online travel agency customers by adding hotel metasearch.”
TripAdvisor shakes up business with aggressive hotel metasearch integration
by Dennis Schaal

“Consider Google Hotel Finder your new alliance to increase direct booking and use all the possibilities of this application at his best”
Google Hotel Finder, Friend or Foe?
by Simone Puorto

“Pinterest is a major source of traffic to websites and it is important that you measure the traffic to your website. While Google Analytics can give you that data, if you want to look just at Pinterest traffic, there are a few great tools.”
Measure and Increase Pinterest Traffic to Your Business
by Courtney Robertson

“What is Facebook’s Graph Search and how works and how it fits your marketing strategy.”
Facebook Graph Search Review: How it Works
by Chris Treadaway

“Doesn’t matter how much twitter followers you have, these techniques will help you increase massive traffic to your blog from twitter.”
Quick Way to Improve Blog Traffic from Twitter
by Traffic Hood