Online reputation and social media management for hotels: Recommended readings of the week – August 9th

Every Friday, we share five of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management for hotels to Hospitality Industry News and Market Research.

In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week:

Have you seen this week’s blogposts on ReviewPro?

Infographic: 20-40% of customers who engage with companies over social media spend 20%-40% more with them.
How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder)
By Shea Bennett

Tourism in Europe
Tourism in 2013: The Fastest Growing European Countries
By Rafat Ali

The best way to ask for guest reviews?
How to solicit reviews without pissing people off
By Nellie Akalp

How can you improve service?
Take service from ordinary to extraordinary
By Debbie Allen

The truth about competition
Aim to be unique, not the best: truths about competition from Michael Porter
By Ronan Steyn